Project Overview:
Flora is a reimagined chewing gum brand that blends nature, wellness, and sustainability into a fresh, modern experience. Designed for mindful consumers, Flora offers a biodegradable, plant-based alternative to traditional gum, featuring natural flavors and eco-friendly packaging. With a focus on aesthetics and function, Flora isn’t just gum—it’s a statement of sustainability and style.
Objectives:
- Redefine Gum Culture – Shift perceptions by positioning Flora as a premium, nature-inspired gum brand that prioritizes both taste and environmental impact.
- Sustainable Innovation – Develop a fully biodegradable gum formula and packaging that aligns with modern eco-conscious lifestyles.
- Brand Engagement – Create a visually compelling and immersive brand experience that resonates with design-savvy, environmentally aware consumers.
Scope of Work:
- Brand Identity – Developed a cohesive visual identity, including logo, typography, and color palette, to reflect Flora’s natural and modern aesthetic.
- Product Design – Designed sustainable packaging and gum concepts, focusing on form, function, and eco-friendly materials.
- Web Design – Created an engaging, user-friendly website to showcase Flora’s mission, product offerings, and sustainability efforts.
- Social Media – Designed a content strategy and visuals for social platforms, emphasizing brand storytelling, community engagement, and sustainability education.
