Project Overview:

Kodak Moment is a repositioning campaign designed to revive Kodak’s core identity—making photography accessible, joyful, and vibrant. By embracing simplicity, primary colors, and a modernized approach to visual storytelling, the campaign reestablishes Kodak as a brand that captures life’s essence with clarity. Moment blends nostalgia with innovation, ensuring Kodak remains relevant in the digital era without losing its foundational spirit.

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Objectives:

1. Reignite Kodak’s Brand Identity – Reestablish Kodak as a photography brand that is simple, vibrant, and emotionally resonant.
2. Bridge the Gap Between Film & Digital – Position Kodak as a brand that celebrates both traditional and modern photography methods.
3. Enhance Accessibility & Creativity – Design visual assets that communicate ease of use, creativity, and inclusivity in photography.
4. Strengthen Market Appeal – Shift perceptions by aligning Kodak with contemporary design trends and digital innovation.

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Scope of Work:

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• Print Design – Advertisements, posters, and packaging that highlight Kodak’s renewed focus on simplicity and joy.
• Digital Design – Social media assets, web banners, and digital campaigns reinforcing Kodak’s modern accessibility.
• 3D Modeling – Product renders and conceptual packaging that integrate Kodak’s signature aesthetic with a fresh, innovative touch.
• Packaging Design – Revamped product packaging that enhances Kodak’s visual appeal and shelf presence while staying true to its legacy.

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This campaign revitalizes Kodak’s position in the market by infusing clarity, color, and accessibility into every brand interaction.