Project Overview:
Scentsible is an eco-friendly air freshener brand that blends sustainability with personality. With a character-driven identity and a playful approach to fresh scents, Scentsible transforms everyday spaces with both function and charm. The brand reimagines air fresheners as more than just household essentials—turning them into interactive, delightful experiences that spark joy while remaining environmentally responsible.
Objectives:
- Make Sustainability Fun – Present eco-friendly air fresheners in a way that feels engaging, playful, and approachable.
- Enhance Brand Personality – Leverage illustrated characters to create a distinctive, memorable brand identity.
- Deliver a Multi-Sensory Experience – Develop packaging, visuals, and messaging that bring scent to life beyond just function.
- Balance Eco-Consciousness with Aesthetic Appeal – Design sustainable packaging that is both visually striking and environmentally responsible.
Scope of Work:
- Brand Identity – Character illustrations, logo development, and brand guidelines defining Scentsible’s quirky, charming aesthetic.
- Website Design – A clean, interactive digital experience that showcases the brand’s story, products, and sustainability efforts.
- Product & 3D Modeling – Air freshener packaging and conceptual product models designed to align with the brand’s eco-friendly mission.
- Packaging Design – Sustainable, eye-catching packaging that highlights both the product’s function and its playful personality.
